Wednesday 24 November 2010

Andrew Newby asks “How can angina be a funny subject? Are you sure this is in good taste?”

Angina isn’t funny but women like to laugh and we are using comedy as a tool to get the conversation started. The plain fact is that too few women are a tuned to the need to protect their heart. They think it’s a male problem.
Women are geared up for breast checks and smear test are and not heart health checks.
We asked women across the country about the laughter and angina monologues (about 150 of them) just about every member of the focus group was supportive of Angina Monologues and the strap line that we want to beat “heart disease one laugh at a time”.

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