Is the woman in your advert a real person who has heart failure?

Hello, thanks for your question.

The woman in our advertising is an actress, but the story she’s depicting is very real. It’s based on a lady called Joanne Ward. You can read her real story on our website.

Joanne helped us develop the adverts and we’re incredibly grateful to her for giving her time and sharing her story to help us launch the Appeal.

Joanne is a Facebook fan of the BHF, so if she reads this she might even post to say hello!

Thanks for your question